When you are asked to describe West Fargo, what do you say? Talk about schools and parks? About phenomenal growth and major changes? Does it match what your neighbor, co-worker or friend says? For the past 20 years, the City of West Fargo has been known as the "city on the grow." And with a population increase of 106% in that time, it's a tagline that makes sense. But, with all of our new residents and businesses have we changed how we talk about West Fargo? Is our growth different now?

These are all questions we hope to answer in a branding study kicking off this fall with Chandlerthinks, a community marketing specialist. This study and resulting work will help us connect our community and develop community pride, market West Fargo as a destination, and help businesses and organizations with employee recruitment.